Saturday 28 May 2011

Pull and Bear, London

Brands such as Pull and Bear are producing some really fun schemes at the moment.  For such a large (ish) multiple, it is always refreshing to view schemes which clearly have taken some time to think through, produce and install.  We don't shop here, but we can at least enjoy the spectacle and the flippers and swimming goggles in this repetition format scream Summer holidays to us.  Once they sort out their merchandise (beyond basics) we may cross the threshold and take a closer look, however in the meantime, it is at least a joy to see these kind of multiples produce creative schemes and that must always be supported.

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