Sunday 29 May 2011

Hugo Boss, London

Hugo Boss appear to be following an all-things-under-water theme at the moment.  From their recent cut out corals (above) to the current water printed graphic (below) it looks like its going to be a long road ahead exploring all the visuals of the depths of the Oceans.  Starfish,  seaweed, tropical fish, fish close up, fish from a distance, more views of water, images of shells from all sorts of angles, messages in bottles, formations in sand, ship wrecks,  rock pools and just rocks (that they got) ....the list and combinations are virtually endless.  Once retailers hook onto these themes its very difficult to move away from them.  Of course, what we would like to see are the less than idealistic imagery which would make for far more interesting viewing.  Dead towels with mussels growing on them, a carcass of some strange animal that pushed its luck,  plastic forks, dried up rinds of exotic fruits, and anything that fell from a ship miles out to sea, empty beer bottles and rusty drink cans, third degree burns from sleeping in the sun, lost souls, old men with metal detectors, screaming kids, fat bodies squeezed into tiny swimming costumes, hairy guys in tiny bright green speedos, people so tanned they look like old saddles and gift shops that sell junk you never knew you wanted.  Now, that's a list which would make for far more interesting viewing. Don't you think?

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