Saturday 16 April 2011

Esprit, London

Multiple must be Summer then.  We do quite like the merchandise at this brand but the schemes here just don't seem to reflect it.  However, that said, it does perhaps have a little more identity and and differentiation from some of the stores that surround it.  Its such a shame that these kind of multiple brands stamp the same scheme out of a mold rather than to allow localised creativity which would have enhanced the presentation enormously.  

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