Saturday 2 October 2010

Nike, London

I rarely look at Nike here in London.  Its not that these guys don't do anything interesting although I just think its one of those stores that I seem to inadvertently pass by on my way to somewhere else.  However, although this scheme is nearly on its way out, I did think that it was worth recording and showing to you as the use of these light boxes and the narrative it contains was quite worthy.  Anyway, these guys are up for an award next week within the Visual Merchandising industry here in the UK.  As most of the big glamorous retailers nearly always get the awards (and in so many cases justifiably so), I also feel that it was about time that the unknown guys (at least to me) here at Nike got some recognition and encouragement too.  The team here got one of my votes, so fingers crossed and good luck guys.

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