Fred Perry, London



This is not Amy Winehouse

Its all go down at Fred Perry right now.  With the launch of the new collection endorsed by Amy Winehouse  AW10 (I always feel that its rather dubious to say 'designed by' as I always wonder how much actual involvement celebrities have in these collections - possibly none) being launched after a gig to 20 competition winners last week in East London.  I'm really warming to the Fred Perry brand as they have been doing some interesting stuff and Amy Winehouse probably suits this brand rather well.  Anyway, maybe swing by and have a closer look at the collection and see what you think.  In the meantime, this is not AW in my photographs. 



Or in this one either.