Wednesday 14 July 2010

Diesel, London

While it has been sweltering hot in London recently and Sale windows still predominate across town, it becomes ever more difficult to give you examples of some interesting schemes. However, there are some little gems around if one looks hard enough and Diesel, here along Bond St. is a good example (even their sale scheme looks cool). This store in particular seems to differ from its sister sites with each scheme which is refreshing. While the majority of their current scheme in this store is in Sale, they do have a part of it which remains interesting. The team here have used copies of technical / formal drawings as a backdrop in front of which is placed the product. Metal cogs (the kind of thing that you would see on a bicycle) have been grouped in a repetition format of various sizes. Simple and clean, another little winner from this brand.

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