Thursday, 15 July 2010

Other Criteria, London


Its not often one views merchandise in store windows late at night while walking alone in one of the most luxurious places in London worth over £7.5 K just sat there. At Other Criteria, the work of Eduardo Sarabia's '18 with a bullet' collection being showcased here makes for an interesting view. With the continuing trend of retailers utilising artists and designers outside of the industry, here Other Criteria use the work itself - after all they are a kind of Gallery. This is an interesting concept actually as they sell the postcard, the t-shirt, the poster, the print and so on of a variety of artists work as well as the work itself, namely Damien Hirst, Banksy, David Bailey (at least the ones you may have heard of) both signed and unsigned too. Cant afford a Damien Hirst painting? Then buy yourself a postcard of it (yeah, I know its not the same). The simplicity of these windows works incredibly well and I must say that I adore some of this stuff. I wouldn't be prepared to pay the price of it however and it is 'stuff' that I can live without purchasing or aspiring to do so although a lot of it is actually very beautiful. However, if you like this kind of thing, this is the place for you. Maybe while you're there also check out Jane Simpsons 'A beautiful Day in a Glossy World'. Described as "a tableau of rubber vases displayed on a shelf". If you cant afford the £11.5K price tag, then swing by Habitat or Zara Home on Regent st. and do it yourself for a fraction of the cost. I promise not to tell anyone. Just think what you could buy with the £11.450k I've just saved you. Go on treat yourself.



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