Thursday 11 March 2010

Dior, Rome

I really do like this brands schemes. The Dior store along Via Condotti (opposite the Spanish steps) was quite treat to see, well at least initially. I felt that the ideas here worked well with the use of the printed backdrop illustrating a perspective view of, potentially where these items were conceived, although on closer inspection the attention to any detail was quite lacking. Lights illuminating the product were broken and it appears that the left hand of this mannequin is actually the wrong one? Out of the four window schemes the one below is undoubtedly the most considered and so carefully produced which is indicative of this brand. However, for such a high profile brand and incredible location is was a little disappointing to see such apparent lack of care.

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