Wednesday 10 March 2010

Alberta Ferretti, Rome

In the home of the designer Alberta Ferretti here in Italy, it would seem particularly appropriate to include one of her stores. I don't know that much about this brand although I did do a quick search around the Internet to have a look at their site. I was a little confused by the site as I was looking for their philosophy and their 'philosophy' is actually part of their brand collection and therefore it is difficult to unravel exactly what they are saying. Anyway, the stores, wherever I see them are, although not the most lavish presentation are done well and the store here in Rome is no exception. Housed within this beautiful site along Via Condotti, Ferretti uses these high Gloss Black figures dotted around the store. Very simply done and so wonderfully effortlessly presented that oozes luxury.

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