Monday 22 February 2010

Nicole Farhi, London

Have you seen Nicole Farhi this week? Walking along Bond St. here in London the other evening I came across their new London Fashion week launch scheme. The scheme is based on around 15 famous London landmarks, the Gherkin, St. Pauls Cathedral, the Post Office Tower and so on which have been produced in a vinyl applied to the fenestration and within the store itself. These incredible drawings have been produced by Esther Coombs, a graduate in Illustration spotted at 'Tent'. Esther has been working with the ever talented Jamie Shouli who I believe produces the schemes at Nicole Farhi. After months of Christmas bling, Sale windows and Valentines motifs it is a refreshing move by retailers that they are tapping into otherwise potentially unused talent. Is this the sign of a trend and wonderful things to come in 2010? Who knows? However, I do hope that more collaborations with young Designers do occur this year and support our fresh talent. In the meantime, do check out Esthers work at - stunning drawings and a must have for your list of contacts.

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