One of the coolest brands at the moment has to be Diesel. The store on Carnaby St. here in London has a great new brand campaign. What I like about this store is the fact that they actually come out of the site and utilise the front of the building as part of their presentation. I'm not over excited about the content of the graphics but it is admirable they are thinking around the existing space too as we just don't see that very often. Still, it is fun and I particularly like the inflatable Elephant (at the centre of the top image) sat on a figure - great sense of humour.