Monday 8 February 2010

Juicy Couture, London

I guess it must be Valentines day soon. Around the city this week, heart motifs and a plethora of red schemes can be seen. As my students will tell you, the use of motifs is banned from my studio. When students do slip in the odd motif into a scheme they know I will pick it up and usually a friendly banter ensues, with giggles as they know how much I abhor them and there are usually gasps from the rest of the group when they realise someone has broken one of the 10 Commandments of Visual Merchandising 2010 - and its only February. Anyway, what was a pleasure to see this week is the new scheme from Juicy Couture in Mayfair who have used this out sized arrow and a figure shot right in the chest. OK, well I, if any thing it is proof that mannequins are just not meant to be in these kind of poses and I do cringe just a little when creative teams do effectively try and fit a square peg into a round hole. While, of course my toes are curling that the heart motif has been used, it is fun and I have really warmed to this 'multiple' who carry these schemes throughout the world - no easy task.

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