Saturday 20 February 2010

Ermenegildo Zegna, London

Zegna, London

Image Courtesy and Copyright Ronald Knoth, NYC.

While flaneuring along Bond St. this week I happened upon the new windows from Ermenegildo Zegna. This is a difficult concept to make any comments about as and while I am familiar with the brand I never buy anything here and don't actually know that much about them. I have included these images to share with you as I was quite intrigued that the previous week these out sized bust frames were clad in a wooden frame. (In the New York Store they have used Mannequins inside the form too). Revolutionary stuff hey? Is the previous weeks concept and this the same? I find myself in a dilemma. It is difficult to not be mean about what has been presented to us but I simply cannot think of anything else to say and I do feel a little cheated that so little has been done to entice me (and you) - and there are plenty of retailers 'out there' doing this too. I would have thought this could be an exciting brand, and certainly the merchandise is beautiful, but where or what is the idea here? Is there a visual team here or did the part-time sales associates follow this from a manual? (I know that's rather caustic) Anyway, perhaps its better to write nothing more and let you decide for yourselves what you think.

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