Friday 4 December 2009

Juicy Couture, London

I don't quite understand this concept from Juicy here in London. The previous two schemes have been incredibly well produced and clearly communicating the concept (or at least allowed one to interpret it) This scheme has left me with a big question mark. A figure with a tiger mask, bags of popcorn and 'circus' type suspended lighting. Are we looking at a Circus scene perhaps? If this is the case I would have thought that the Juicy team would have made much more of a statement with this rather than a few lights and and a few masks. Anyway, after producing such great schemes previously maybe they should be forgiven for ones which don't quite communicate the intention - after all we all have bad days. I am however just a little confused why this has been installed and this time of year, ya know, being Christmas an' all that?

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