Sunday 29 November 2009

Nicole Farhi, London

I do like land of the Giants 'stuff' in window schemes that dwarfs everything around it. I thought these rather outsized but perfectly formed snowballs here at Nicole Farhi along Bond street in London work very well indeed. The windows to this store are really quite small and therefore it is always quite surptising the type of schemes that the team here creates. There is very little to say about this scheme other than it contains outsized snowballs. However, its a simple concept, which allows the viewer to focus on the product and yet set a context in which the product is placed without fighting with it. Its fun, simple, and worth a view if you happen to be this part of town any time before the dreaded sale windows kick in.

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