Tuesday 24 November 2009

Louis Vuitton, London

I am not quite sure what is going on with some of these designer brands this season with regard to their promotional schemes. I mentioned earlier this week the current scheme at Hermes which was similar to Valentino's in the Summer and Miu Miu using almost exactly the same scheme that Dior had used in its NYC windows in December 2008. Looking back through my archives the image above is the Sloane st. branch of this brand and below is the NYC scheme from December 2008. I am quite disappointed as I absolutely adore what this brand does visually and find them so inspirational but its beginning to feel like ground hog day, and that drives me to distraction. I did actually find this scheme exciting, but I found it exciting last year. The Bond st. branch of the brand does have a celebratory neon red cross on the typical brand logo leather type background celebrating 150 years of the British Red cross. A worthy cause I know but, although I am tired of all these anniversaries schemes we have seen this year. Anyway, back to my point. I don't know why these enormously expensive brands are repeating the same schemes? Maybe this global recession is hitting them hard too, although I would have thought that the type of clientele are usually immune to recessions, who knows. Anyway, I will let you draw your own conclusions.

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