Monday 16 November 2009

Libertys, London

During my meanderings of the city streets this week I happened upon Liberty's on Regent st. here in London. I remember only just a few years ago the incredible schemes from this store when it had large windows filled to the brim with personality comparable to the mighty Selfridges, Harrods and Harvey Nichols. Sadly, these large spaces were removed in favour of a more open plan store which of course also removed the opportunity for the creative team to install large complex and detailed narratives. The team are now left with some small windows with which to exorcise their creativity, and which, of course they do incredibly well. I have been following the last few schemes recently, however, this one did bring a smile to my face on such a cold wintry evening. Large unshaven male figures in camp 'frocks' is the highlight of this scheme for me - brilliantly funny. A room set crammed full of objects reminiscent of my grandmothers at Christmas in the 1970's. Gobstoppers, Girls world, only kerPlunk or buckaroo.

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