Friday 27 November 2009

Fortnum and Mason, London

I don't normally photograph these types of windows which can also be seen annually at Saks on 5th Avenue in New York only with moving figures. I do tend to give them a very wide berth. However, what I do like here is the fact that the team have taken a rather unconventional approach in using Mathew Bourne's Swan lake ballet as their inspiration. Now, I did mention in my last blog about this brand before this installation was complete that I suspected that that was the initial starting point. Ok, it is a little literal, however if you have seen Mathew Bourne's version which is pure brilliance, then I feel perhaps you also would also find a connection with this scheme. In Bourne's version all of the Swan's are played by males, the sets are superbly produced, lighting is dramatic and the spectacle is thrilling. As I said before this must be on your list of things to see before you die. Anyway, in the meantime while you are waiting for the production to hit town, go and see the windows at Fortnum's - beautiful.

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