During London's Fashion week several stores implemented fashion week promotional windows. The windows at Zara along London's Oxford street I felt were particularly interesting amongst these schemes. Although part of the scheme was produced in the usual Zara style, the main window contains a catwalk / photo shoot narrative which is exquisitely presented. I particularly like the figures used (probably from Rootstein) and how they ooze their own individual personality. Additionally props such as chihuahuas, photographic equipment and a runner rail with a hand written message support this concept.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh_LqLj5bUjkhJweyWDQkkwsDA1a0ikic27wso35-lk9rjN3b6aNBloRcTAg_4M35Z5GbnWXvBCw39wQIFg8e65yiWp_y1Ao8p4nGnK9iCh1rd4lHhuKTUUJqNq_AOIGGhEGkH1D0e8FM/s320/Zara2.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-4kO-RG2SkcFzrWxr1I0_bTkx4QUyGF3r4ddTY-7X2lQKov_DbOiT9uvH0grok0DyDYRyZR6nDiooNRbT8iJ45iQDqusL8fH5VK9FFv1PbAKuc9aXTOF9Qmm1wkP5HNDM0BJsF3mV-s/s320/Zara3.JPG)