Sunday 4 October 2009

Zara, London

During London's Fashion week several stores implemented fashion week promotional windows. The windows at Zara along London's Oxford street I felt were particularly interesting amongst these schemes. Although part of the scheme was produced in the usual Zara style, the main window contains a catwalk / photo shoot narrative which is exquisitely presented. I particularly like the figures used (probably from Rootstein) and how they ooze their own individual personality. Additionally props such as chihuahuas, photographic equipment and a runner rail with a hand written message support this concept.

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