Friday 30 October 2009

Profile Display, London

How many places can one go and be in the company of so many famous people? Well visit Profile Display in West London and you can be in the company of Twiggy Lawson, Sandie Shaw and Marie Helvin (Above pic). This is only the tip of the iceberg. Crammed to the rafters in this Aladdin's cave of mannequins of yesteryear are figures with names that read like a who's who. Yes, they look 'nackered, chipped, scratched, worn and unloved, but to anyone truly creative who can see their potential and knows how to handle this product well, this is a gem of a find. Afterall they can all be renovated as the client desires. Kim Fraser is the Director here, doing what it says on the tin with an amazing sense of humour. What Kim doesn't have in his stock isn't worth having. Show him a mannequin and he can name the collection, the person and even the production code. He probably even has the original catalogue - truly incredible. I first came across Profile Display through a contact of mine many years ago. They don't advertise, they don't have a website and if you're lucky you may get a reply from an e-mail - very Unter stuff. And yet you would be amazed at how often you will see their work, quietly working away and serving this industry. This is a must have contact for any free-lancer or designer out there.
Kim Fraser can be contacted at

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