Thursday 29 October 2009

Hackett, London

I rarely look at Hackett along Regent St. here in London, although I was drawn in by this scheme. Although I'm not an ardent fan of bust forms because of the lack of legs which always appears to me as if the figures are floating in space. Anyway, the attention to detail here is quite superb. While this is not the most cutting edge brand they do do what they do extremely well. The dressing is exquisite in monochromatic tones with the odd hint of Blue, and the articulated arms on the bust forms gives the sense of movement so desperately needed when using these forms. The backdrop uses the repetition of bowler hats in frames, reinforcing that this is a 'gentleman's' brand and appealing possibly to the professional / city type of target market.

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