Prada, New York

Stripping it all back this season with quite an austere installation along 5th Avenue is Prada right now.  We're not entirely sure whether this installation is an attempt to stand out from the bling on the rest of the high street but if it is, then it does.  Whether you like it or not this is the current offer with a big focus on the product.

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Lanvin, New York

When you have fantastic product to work with you cant go far wrong.  Here at Lanvin, with whom we seem to have a love / hate relationship with regards to their windows, this scheme however in its simplicity is looking rather refreshing among the rest of the bling on the high street.  Very unusual figures used here, the likes of which we've never seen before set against primary coloured rectangles in a gravitational format.

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Bottega Veneta, New York

A bit of light hearted fun from Bottega Veneta.  Santa Claus hands in a metallic finish popping up through chimneys in a repetition format.  There is not much else to say about this scheme although it is great to see luxury brands showing that they have a sense of humour.

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Saks, New York

Its quite difficult to capture the enormity of the windows at Saks along 5th Avenue as not only are there so many, each one is quite detailed and so wonderfully different although here's a snapshot for you and what a spectacle they are too.  Of course, these windows were launched some time ago and already possibly millions of eyes have glanced across this installation already judging by the daily queues, however if your eyes haven't, here they are.  The windows feature the seven new wonders of the world including the Great Wall of China, the Taj Mahal, Great Barrier Reef and the Colosseum.  The exterior of the building of course also gets the 'Saks' treatment as usual; this year is a Winter Castle themed light show - wonderful stuff.

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Valentino, New York

We've seen this scheme across several stores around the world and we do have to mention that at the brands (although they probably prefer to be called a signature) store along 5th Avenue it does look rather impressive.  The scale of this installation (obviously the lyrics to White Christmas) at their Maison / Mansion / Epicenter or whatever they call their flagship store dwarfs the passersby with its enormous White neon music score.  One of the simpler schemes here in NYC although strangely beautiful.

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ABC, New York

Our absolute No. 1 store in the world has to be ABC in New York.  There is something so cleansing about visiting here that we have had to go back several times to feel ever more inspired.  Its certainly not the cheapest place in the world, in fact very pricey but if you know the origins of some of the products here such as the Astier De Villante ceramics from Paris you would be wise to go to the source, however just spending some quality time perusing this store is incredibly inspiring and the product, presentation and layout like listening to classical music.  Beautiful.  Could we possibly gush anymore?

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De Beers, London

From Anthropologie to Brookes Brothers one of the key themes we have seen across both London and New York are the references to Ginger Bread.  In the case of Anthropologie, apparently its actually a Swiss town rather than Ginger Bread houses which we referred to in our recent entry of their Rockafeller store but still the theme is sort of the same.  At De Beers, a brand who we always thought of as so traditional that they were never venture into key themes - but they have, and looking fantastic too.  Great to see this brand looking so incredibly interesting.

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Henri Bendel, New York

For those of you who know this store it really is an institution with an enviable history,  Established in 1885 by Henri Bendel, a native of Louisiana who moved to New York to become a milliner and then who later became one of the first US retailers to sell Chanel and adopt recognisable branding (Brown and White stripes) this really is a corker of a store.  As one of the key concepts delivered by retailers in the know out there on the high street is personalisation and customisation these guys are right up to date with their own guy sat within their window space adding your name to their products.  At night time its another story however and we were a little underwhelmed this year with the windows.  We did begin to make a video and then realised that there actually wasn't much of interest at night time and as it was cold we did slightly lose the will to live.  Anyway, maybe decide for yourself?

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Fossil, New York

This brand is a slight 'blast from the past' as we seem to remember them having stores back in London at some point.  Are they still there?  Maybe they are but hanging on by a thread, who knows?  With their grabbing hands in a repetition format clutching onto this brands product and their strap line 'Do you see what I see?' it is at least a pleasure to see that they are still around and literally not quite a Fossil just yet.

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David Yurman, New York

If you like your jewellery from the luxury end of the market then look no further than David Yurman.  As a local to Manhattan, advertising campaigns with the likes of Kate Moss and collaborations with his wife Sybil his biography makes for interesting reading.  We often find with smaller brands that they don't always make much of an effort with their windows, maybe its the time involved in producing schemes and the energy so often sapped from actually running a business makes it all so much more difficult.  That said, their icy landscape (with a bit of taxidermy thrown in for good measure)  makes this brands windows look so interesting, particularly as showing jewellery has its own inherent difficulties.  Big spaces and small products are just not that easy to show unless you have showcase windows (think Tiffany etc.).  If you happen to be at the top end of Madison then do swing by and take a close look.

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Bergdorf Goodman, New York

Of course the most spectacular scheme on the high street here in New York, has to be at Bergdorf Goodman.  Celebrating a staggering 125 years this Beaux Arts building on the site of the former mansion of Cornelius Vanderbilt II looks spectacular and really does have to be seen to be believed.  This years 'Brilliant' scheme is filled with incredible props covered in millions of Swarovski crystals based on narratives such as Crown Jewels, Treasured, Hidden Gem and Glittering.  If you do have the opportunity to go and experience these windows then please do; this is legendary stuff.

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Aritzia, New York

We have seen some really interesting schemes from this brand in the past although perhaps this really isn't, for whatever reason the best one from this brand right now?  We also saw the use of ropes in a repetition and gravitational format at Max Mara in the Middle East during the Summer time so fresh innovation or even a little bit of seasonal cheer is sadly lacking (we could live without the seasonal cheer of course).  In tandem with the lack of mannequin grouping (or perhaps in this case ones which appear to have all argued) this scheme could do with some TLC.

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Armani, New York

Not that it matters what we think of course as it is only just a point of view among millions and no one reads this stuff anyway, do they?  We're not actually sure how we feel about this scheme.  Yes, we want to love it but we only quite like it with its Silver Grey backdrop and lipstick Pink strips (or stripes?).  What is refreshing of course is that there is only the tiniest and less than obvious hint to the season although the quality of the finish here is not quite as hot as this colour (together with its awkwardly placed mannequins).  This isn't screaming luxury to us at the moment but you probably know better.

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