We have been dying to see what this store would do next and as usual they never disappoint us. As we always say, if there is one brand than can handle this type product then this is the one. Our photographs don't really do this scheme justice so if you happen to be passing by along Piccadilly at night time then do go and check them out as the lighting here is so superb and the products glisten and sparkle beautifully that the whole installation can only be truly appreciated through experiencing it.
Friday, 25 October 2013
Thursday, 24 October 2013
Liberty, London
If you saw this window at Liberty when it was covered in a vinyl with its tiny reveals then, taadaahh.....here's whats behind it and the new sneaker boots are here (incidentally when did we all become American? No offence to our readers in the US but we are British and European and we call them trainers and no big brand will tell us otherwise). A combination of Nike and Liberty, yes it is. We don't like the product. The presentation is however superb, fun and exactly what we would expect from Liberty.
Location: London
London, UK
Wednesday, 23 October 2013
Cos, London
We were a little bemused initially when we saw the latest offering from this brand. However, with just a minor bit of perseverance (really very minor if you are sat at home on your computer) we did find that this was a rather exciting collaboration. If you follow this link, all will be revealed..http://www.itsnicethat.com/articles/cos-x-patternity Very interesting indeed.
Location: London
London, UK
Tuesday, 22 October 2013
Daks, London
We have seen the use of these spools recently across a variety of brands at the moment from luxury all the way down to the mid-range brands so clearly they are on trend right now (although they also were around two years ago but we know you wont tell anyone) Still, this installation at Daks is quite a corker, don't you think? We're not huge fans of some of their installations although this one is very interesting and particularly love the references to the hand made which highlights the superb quality of the product.
Location: London
London, UK
Monday, 21 October 2013
Topman, London
If you ever needed an example of Visual Man-dising then here it is. We've always felt that Topman is quite a difficult brand to make 'interesting' although these guys always seem to manage very well. OK, well its lots of 'males' looking up at a mirror image of themselves so we could read all sorts of stuff into it but we have a feeling that it simply is what it is. Anyway, it does actually look rather dramatic none-the-less.
Location: London
London, UK
Sunday, 20 October 2013
Warehouse, London
Wow, Warehouse have a personality after all? For such a long time this brand appeared to sink deeper and deeper into the retail no mans land (wherever that is) ever since their break up from Arcadia. However, bit by bit they seem to be clawing their way back up onto our radar and doing some innovative stuff. We cant remember what the signage on the fenestration said, so we're not sure if Wool week is approaching? Anyway, little lambs in a repetition format. Abstract, for sure. Attention grabbing, definitely.
Location: London
London, UK
Saturday, 19 October 2013
Desigual, London
From just this one little window along Regent street, Desigual really does scream out their presence. We always look forward to what they will install and this week we have these beautifully coloured forms creating a theatrical set layout. Will you do something with your other window at this store though?
Location: London
London, UK
Friday, 18 October 2013
H&M, London
What fantastic fun is this scheme at H&M? These guys are thankfully not shy in injecting some fun onto the high street and this little gem is no exception. Giant knitting needles, a giant tape measure and giant knitting. We've see a few references to knitting recently, in fact we seem to remember reading (but do correct us otherwise) that John Lewis has had or have a section within their store dedicated to encourage men to get knitting. It really is a pleasure to see that the 'old' craft skills are being encouraged again and the notion of the handmade and therefore some level of sustainability, whether directly or indirectly is supported by the high street.
Location: London
London, UK
Thursday, 17 October 2013
Burberry, London
Burberry really is rocking London and beyond so brilliantly. Thankfully the days of regurgitating their signature pattern into as many formats as possible seem a long way behind and every single scheme oozes the luxury that this brand is all about. We love these articulated arms and hands projecting from the background and holding and presenting such a wide range of their product. So much more interesting also than the usual shelves and plinths adopted by so many other brands on the high street.
Location: London
London, UK
Wednesday, 16 October 2013
Bershka, London
It is so interesting to see how some of the key trends are translated into stores, don't you think? Last week we posted images from Fendi who used La Rosa mannequins with punk hairstyles, just yesterday images from London's subcultures of the 80's and here we have Bershka. This is a particularly interesting example of how these key trends diffuse from exhibitions, luxury brands and all the way down to the mid-rangers. What is the most remarkable of course is the fact that it is happening so quickly and therefore almost flattening the usual curve from Rogers Theory of Diffusion.
Location: London
London, UK
Tuesday, 15 October 2013
Subcultures of the 80's Exhibition, Old Selfridges Hotel, London
If you are anywhere near Selfridges here in the centre of it all then do go and pop around the corner to the old Selfridges hotel and check out this incredible exhibition in conjunction with the ICA. Subcultures of the 80's, at least for us is a flashback to halcyon days. The likes of the sadly missed Leigh Bowery who made the whole period so colourful and memorable are referenced as are Body Map and the House of Beauty and Culture to name but a few. Wonderful times and we even have some (and more) of the flyers in our scrap books as below.
Monday, 14 October 2013
Hackett, London
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| Images Courtesy and Copyright Melvyn Vincent |
If you happen to be along Regent street, then do check out this scheme at Hackett. With just a short while to go, their new flagship will open in the old Ferrari store further along this iconic street; its so close that we can almost taste it. Very exciting stuff. In the meantime, we love this scheme at their existing store. A bit of greenery, a bit of taxidermy and and whole lot of styling. This brand is so exciting don't you think? And, isnt it so damned refreshing to see a menswear brand ooze not just a bit but of fun, but barrels of it. Men like to be entertained too. Yes, we do, and these guys draw us in time and again to spend, spend, spend. Oh those devils.
Location: London
London, UK
Sunday, 13 October 2013
MCM, London
Oh Jeez.....what can we say really? Comic strip-like exploding mannequins and handbags? No, not quite. We do really want to like this brand, but well, truth be known we were scrabbling around for something else innovative in Knightsbridge but no, we found MCM. We've never known anyone here or actually know much about the brand, however, clearly luxe, but who knows what they are doing, do you?
Location: London
London, UK
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