Friday, 18 October 2013

H&M, London

What fantastic fun is this scheme at H&M?  These guys are thankfully not shy in injecting some fun onto the high street and this little gem is no exception.  Giant knitting needles, a giant tape measure and giant knitting.  We've see a few references to knitting recently, in fact we seem to remember reading (but do correct us otherwise) that John Lewis has had or have a section within their store dedicated to encourage men to get knitting.  It really is a pleasure to see that the 'old' craft skills are being encouraged again and the notion of the handmade and therefore some level of sustainability, whether directly or indirectly is supported by the high street.

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