Wednesday, 16 October 2013

Bershka, London


It is so interesting to see how some of the key trends are translated into stores, don't you think?  Last week we posted images from Fendi who used La Rosa mannequins with punk hairstyles, just yesterday images from London's subcultures of the 80's and here we have Bershka.  This is a particularly interesting example of how these key trends diffuse from exhibitions, luxury brands and all the way down to the mid-rangers.  What is the most remarkable of course is the fact that it is happening so quickly and therefore almost flattening the usual curve from Rogers Theory of Diffusion.


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