Burberry, London

Not only have these guys got amazing product but scheme after scheme just gets visually better and better.  How amazing is this scheme at Burberry?  We love the optical illusions here and if you look carefully you can just make out the shape of the handbag in the vinyl on the fenestration.  Just a superb quality luxury brand scheme.  Thank goodness the days of picking up on the usual Burberry design are far, far behind.  Absolutely rocking right now. 

Mappin and Webb, London

Like a Phoenix, a Hindu Garuda, a Persian Anka, the list goes on, this brand strides more and more into our consciousness. We were looking at Tiffany just last night and, well they may have to just move down the bench and we can only yawn by comparison as this brand just gets better and better visually.  If you weren't at the Mappin and Webb launch event last night at the Cafe Royale then you had better have a good excuse.  We were in awe of the sumptuousness of this brand with its presentation so incredibly fabulous that we are slightly dumbstruck.  OK, well we will get over it, but we couldn't have imagined a better event ourselves.  Everything was just Superb. 

H&M, London

Someone at H&M has a fantastic sense of humour, don't you think?  So often missing in 'windows' generally is the sense of fun and amusement.  Pre-corporate life we often saw such skill in use of product and props and this has been lacking for so long apart from a few pockets of creativity and cleverness around town which we always find ourselves making a bee-line for.  These guys are rocking right now with these fantastic props.  We love it.  Oh, and its all about the denim.

DFS Group

Images Courtesy and Copyright DFS Asia.

We ignored this press release recently from DFS.  To be honest, here in the UK, DFS refers to an Uber luxury sofa furniture brand; OK we are kidding, it refers to possibly the worst furniture brand that the UK has to offer (think Argos / TK/TJ Maxx and look down as far as you can see) which is also sort of nick named Dreadful F**king Sofas because what they sell is the kind of stuff you reluctantly end up with rather than select to buy.  That said of course, there is a market for their stuff, they clearly make money, so we cant knock it and after all where would pimps and those who cringingly like to stroke their stud-muffin-pash-wagon-egos shop otherwise? Although, who really aspires to buy from the bottom shelf ?  Clearly some brands are lost in translation as this one couldn't be further from the image we are painting.  DFS Asia is one of the 'leading' luxury travel retailers and these images which they have kindly sent to us form part of their AW13 campaign.  Great images all round, and we're so sorry for the brand confusion although we do tend to tell it like it is.

De Bijenkorf, Netherlands

Images Courtesy and Copyright StudioXag

We don't often get to see what this brand are doing but my goodness aren't they looking cool?  Having taken inspiration from kaleidoscopic patterns and the Rue Cambon staircase the guys at StudioXag have yet again pulled out of the bag a killer scheme.  This scheme can be seen across all of the De Bijenkorf stores in the Netherlands so if you happen to be somewhere there, then there's no excuse but to take a look and drool.  It really is fantastic to see such creativity in retail store windows coming out of places beyond London and New York don't you think?

Fred Perry, London

Images Courtesy and Copyright StudioXag

To launch the new collaboration between that rock of a brand Fred Perry in conjunction with Raf Simons AW13 collection those devilishly creative guys at StudioXag have created these giant letters inspired by the varsity jackets into the windows and around several of their stores.  Of course, out sized letter form and collaborations are absolutely on trend right now; we've seen them across the luxe brands and as if by magic they trickle down to some of the mid rangers.  Great fun and great quality props.

Dior, London

These reflective globes at Dior right now look quite amazing.  What our images don't really capture well is that some are fully globe-like, some convex and one is concave,  There is also a cloud pattern on the flooring here which is captured in the reflection of the globes distorting them and creating an additional layer of interest.

Louis Vuitton, London

We always look forward to the new schemes at good old LV as they really do splash the cash and produce such fantastic quality schemes.  This time around, no animals and no skeletons of animals, but a good old fashioned catwalk with what actually look like doors made from Chocolate; they're not of course, but just look that way.

Belstaff, London

We see the brand spanking new Belstaff store has now opened along Bond street and looking super cool?  If you happen to pass by this store do have a look at these super thin video panels placed on the fenestration, absolutely remarkable. Technology, eh?  Anyway, Fendi is also opening a new store also a few doors away so watch this space and we will include their first scheme shortly.

Coach, London

We've been watching this brand for a while now and waiting for some innovative stuff to ooze from these windows, but we're not sure its there yet?  There probably isn't a deep and meaningful narrative behind this scheme, unless they happen to be suicidal handbags or for people living life on the edge.  Either way, its just handbags on a ledge, odd?

J Crew, London

If you've been wondering whats happening in this site along Regent street here in the heart of London's West End then you may be pleased to know that the new J. Crew store is on its way very soon.  We're really not sure how may more bland brands this street can take and together with Superdry, Hollister and all of the other mega global bland brands but it really is such a shame to see this area becoming a mini Times Square where everyone looks the same with the same old generic stores with their ordinary schemes and generic merchandise.  The only saving grace is that all of the interesting stores migrate elsewhere and streets such as this become places to avoid and theme parks for tourists who could have bought this stuff elsewhere anyway.

Oasis, London

We included this brand recently with their magnificent wardrobes and as 'things' change and move on we're now onto references to India while maintaining the floral theme.  We love these parasols.  If any of you have travelled to India you will be familiar with these lil pups; of course in India these kind of parasols are absolutely enormous and quite magical in the sunshine.

Daks, London

We don't often say great things about this brand and their schemes but this one is really quite cool, don't you think?  OK, well they wont be tweeting this one to all of their followers or following us on twitter either, however, as their schemes go, apart from their 'live' model promotion during one of the Fashions night out events this one is definitely one of their better ones. However, Orient express vs. London underground is not quite cutting it for us, what do you think?