Friday, 6 September 2013

Fred Perry, London

Images Courtesy and Copyright StudioXag

To launch the new collaboration between that rock of a brand Fred Perry in conjunction with Raf Simons AW13 collection those devilishly creative guys at StudioXag have created these giant letters inspired by the varsity jackets into the windows and around several of their stores.  Of course, out sized letter form and collaborations are absolutely on trend right now; we've seen them across the luxe brands and as if by magic they trickle down to some of the mid rangers.  Great fun and great quality props.

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