Sunday, 18 August 2013

L.K.Bennett, London


This is quite a fun scheme at L.K.Bennett wouldn't you say?  We love these films strips with integrated light boxes and actual product promoting their Rosamund bag collection.  This is quite a simple scheme so there isn't much to comment on although done very well and does what it does, we guess?


Saturday, 17 August 2013

In-Q, London

Images Courtesy and Copyright Elemental Design

Just in case you haven't seen this little gem of an installation.....In-q is a brand owned by the Qatar Museums Authority which raises awareness of Qatari culture.  Anyway, if you happen to be anywhere near Harrods in Knightsbridge then do pop in and take a look.  This incredible boutique is adjacent to the Harrods coffee shop.


Friday, 16 August 2013

Sonia Rykiel, London


Its such a shame and really quite tragic that this brand appears to be fading away?  Given the apparent ill health of Ms. Rykiel it really is no surprise and therefore the brand is probably ripe to be given a new lease of life under new directorship if it isn't already?  Form a visual angle we have struggled to include this brand as its very difficult to say anything interesting unless its terrible; in this case its terrible.  We don't know any other luxury brands with hand written 'Wet Paint' signs in their windows or aluminium foil used as a backdrop for luxury products.  We also actually thought someone had fainted or worse died at at the shock of it all; but it was just security having a nap.  You really couldn't make this stuff up.  Lets hope someone rescues this brand soon?


Thursday, 15 August 2013

G Star Raw, London


The 'A' crotch, eh?  This is quite a fascinating scheme in as much as how many times can the former workmen's apparel be reinvented?  For all those males who never wanted a 'V' crotch (and who of us did?), you can now finally have an 'A' one although a bulging one would be more than desirable for most, n'est-ce pas? (now that would make a fun promotion).  This brand do produce some fun schemes occasionally (beyond the over used celebrity and gawd forbid DJ endorsements) and we particularly loved the strings attached from the fenestration to the product highlighting its attributes.  Bring on the 'A' crotch we say.


Wednesday, 14 August 2013

Bershka, London


Well this is a pleasant surprise.  We would never have expected this brand to implement such a sophisticated scheme and so bloody well done too; huge hand for these guys.  For such a funny old brand we have seen some quite naive installations over the years but we have to hand it to them that they are looking hugely grown up and very, very sophisticated, don't you think?  These incredible mirrored animals (the other is an Eagle?) appearing out of the back walls look superb; the drawn lines on the walls and shattered mirrors look brilliant.  Fantastic guys, this scheme is up there with the big boys.


Tuesday, 13 August 2013

Charles Tyrwitt, London


Well this is an unexpected little corker from this brand, don't you think?  We've never included this brand before and there are reasons for this of course; we try to find schemes which are less than ordinary and share interesting and current stuff wherever we find them.  Hands up however this brand looks like its rocking right now and we really couldn't wait to share it with you.  There is a VM God after all.  Keep them coming guys so that we can talk about you and share this exciting leap forward.


Monday, 12 August 2013

Liberty, London


Thankfully this scheme is still in while we type so if you hurry you can catch it before it changes.  We adore these scarves being blown across the windows in this rhomboid format created using vinyl on the fenestration.  This is fantastic for drawing customers from a long distance and of course as always installed to perfection.  


Sunday, 11 August 2013

Issey Miyake, London


Very quietly doing their thing Issey Miyake is still screaming cleverness, sophistication and the amazing technology-driven fashion which keeps him at the forefront of cool.  Just look at the backdrops here, we feel that we can just pop in and run up our own; what a brilliant angle?


Saturday, 10 August 2013

Moschino, London


Don't worry its not Moschino bashing day as this installation is actually one of their better ones don't you think?  This giant sized case is really well produced and and well does what it does.


Friday, 9 August 2013

Desigual, London


Oh guys, we were really relying on you to share some creativity with us with this scheme.  We've seen some fantastic stuff in just this one window here on Oxford street in the heart of it all and right now.......taa daa...a badly lit window.   Whats going on here?  Cu'mon Desigual we know you have it in you to entertain, make us drool a little, tease and make us come back for more; right now this window sucks.

Thursday, 8 August 2013

Banana Republic, London


Ooohhh, loving the Blue and the Lime stripes here at Banana.  This scheme is of course a little reminiscent of a Police line up again without the added height measurements but the colours do look great with the merchandise.  The wiring on some of the figures is rather dodgy however; just look at how far these wires are away from the mannequins feet like they have either had a huge argument or trying to escape one another.  Cu'mon guys, a few painted blocks under the mannequins feet to keep her steady and get those wires closer.  We can swing by and show you how for a small fee if you need us?  Good old fashioned techniques very much needed here.


Wednesday, 7 August 2013

Cos, London


We adore the simplicity of this scheme right now at Cos and what these guys are producing just gets better and better; they clearly have a strong philosophy in place?  If you look closely there are fans positioned just underneath these shirts which have been designed for Park Nights 2013 at the Serpentine Gallery although they weren't in operation when we were looking unfortunately so we haven't seen it in all its glory.  This is a shame really as it wasn't very late in the evening and we would have made a video of it to show you via YouTube which would have added to the number of people who could have viewed this.  Missed opportunity then.


Tuesday, 6 August 2013

Ralph Lauren, London


We rather stopped in our tracks when we saw this scheme at Ralph Lauren.  Aren't the colours here the most delicious?  Really very stunning.  We've never liked of course the use of good old Yasmin as their stock mannequin from the 90's Roostein collection and we keep willing them to update her, however, we couldn't help but drool over this scheme.  Someone here clearly knows how to handle colour, the combinations presented in this scheme are simply superb.


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