Friday 16 August 2013

Sonia Rykiel, London

Its such a shame and really quite tragic that this brand appears to be fading away?  Given the apparent ill health of Ms. Rykiel it really is no surprise and therefore the brand is probably ripe to be given a new lease of life under new directorship if it isn't already?  Form a visual angle we have struggled to include this brand as its very difficult to say anything interesting unless its terrible; in this case its terrible.  We don't know any other luxury brands with hand written 'Wet Paint' signs in their windows or aluminium foil used as a backdrop for luxury products.  We also actually thought someone had fainted or worse died at at the shock of it all; but it was just security having a nap.  You really couldn't make this stuff up.  Lets hope someone rescues this brand soon?

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