Wednesday, 14 August 2013

Bershka, London

Well this is a pleasant surprise.  We would never have expected this brand to implement such a sophisticated scheme and so bloody well done too; huge hand for these guys.  For such a funny old brand we have seen some quite naive installations over the years but we have to hand it to them that they are looking hugely grown up and very, very sophisticated, don't you think?  These incredible mirrored animals (the other is an Eagle?) appearing out of the back walls look superb; the drawn lines on the walls and shattered mirrors look brilliant.  Fantastic guys, this scheme is up there with the big boys.

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