Coach, Madrid

This is an interesting version of a similar scheme to this one here in Madrid at their store in London which we included recently.  We've also starting seeing the Totemism trend beginning to emerge at brands such as Louis Vuitton which no doubt will pop up across a whole range of brands on the high street.  We didnt have time to go out on our usual nightly walks of the city but hopefully you can see this scheme beyond the reflections. 

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Max Mara, Madrid

Great to see some 'Glocalism' happening in Madrid, particularly from a global brand.  We really are big fans of this brands presentation and the simple use of Black and textured White looks superb.  We see they are also using the latest Bonaveri figures too.  What we aren't so sure about is the use of the White Cockatoo's but hey, a bit of exotica in Summer time has been on trend in London so we 'get'  it, it works very well. although the poor birds do appear to be clinging on for dear life in a wind tunnel or perhaps cunningly synchronizing the suddenly shocked look rather than appearing relaxed and perfectly poised as we would have anticipated. 

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Agatha Ruiz De La Prada, Madrid

We're in Madrid this week to see whats going on and of course to launch the Spanish version of our book, Moda Y Visual Merchandising (Fashion Visual Merchandising).  We have had a hunt around for the most interesting bits that we can find and through pure serendipity came across the Agatha Ruiz De la Prada store.  If you do a search for this designer you can actually find some interesting information and the store here does look really great.  We're not fans of motifs ourselves but we guess if Moschino can do it then there is a market for this kind of stuff and people seem to love it.  Anyway, if you happen to be in the city then do go and have a look at this store.

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Valentino,London

While this is beautiful merchandise which has been so superbly produced, there isn't a scheme to mention.  OK, well we have repetition of Mannequins all perfectly placed but beyond that there's not much else to say?

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Ermenegildo Zegna, London

This a fun scheme from Zegna.  We're not entirely sure if its meant to be amusing but it is great fun nonetheless with the repetition of these little figures wearing the same merchandise as the life-sized mannequins, all placed among these angled mirrors.  It was was difficult not to capture ourselves in the reflection but here you go.  A bit of fun, miniature figures, mirrored backdrop in which we can capture our reflection and therefore become part of the installation itself, all of which made us stop and take a closer look so job well done we guess.

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Proportion>London, London

Images Courtesy and Copyright Proportion>London

Longevity and Legacy are proving to be key elements for consideration in our fast paced commercial environments.  Where innovation and the 'now' are so necessary by the very nature of what we do, how do we address the burning issue of constant change yet still maintain a competitive edge?  Bring on Proportion>London's latest collection: Components.  The simple repeat positioned bodies which are the linchpin here can be produced by the company en masse.  The heads, arms and hands can then be lavished in as many different finishes as one desires.  As always, the only limitation is our imaginations. So, imagine this collection in shuttered concrete, textured Cork, crackle glaze, or delicious felted wool.  If your budgets are strained, "buy wise and keep forever".

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Pucci, London

Pucci don't often do very spectacular window schemes (this isn't one of them either) but we did love the initiative of the Cities of the World pieces being sold at their store along Sloane street.  Once there is an exhibition at either the Met in NYC, the V&A here in London or at Les Art Decortifs in Paris these pieces will become collectors items.  Grab one while you can and if you don't wear it then frame it as they are beautiful anyway.

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Dolce and Gabbana, London

This is not our favourite scheme out there on the high street but clearly the 'folklore' trend is flying high at Dolce and Gabbana here in the centre of it all; well at least at this store anyway.  We haven't seen the trend much anywhere else although of course there is time and it may pop up elsewhere, in which case we will make the links for you if you cant see these schemes yourself.  

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Gucci, London

There's something very eery / ghostly or possibly spiritual about this scheme at Gucci right now?  Hanging from chains the luxury clothing has been suspended in a gravitational format as if the bodies which contained them have slipped away leaving only the carcass of the product.  This is a very powerful scheme in the absence of any 'persons' demonstrating how to wear of use their product although we were unable to link this to anything political or topical?

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Hogan, London

This was quite a nice surprise to find along Sloane street.  We have seen the bowler hats before of course although in these relatively small windows in this repetition and gravitational format and in these colours it does actually look quite superb when you see it.  We weren't quite sure what to say about the previous scheme here although this one does have heaps of personality for sure.

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Dolce and Gabbana, London

Check out these props at Dolce & Gabbana along Bond street right now.  While their other store further along the street is showing the Folklore trend here we have a bit of nostalgia with the use of old vinyl records in a repetition format creating the backdrop in conjunction with these old style record players on which have been placed rotating shoes.  A delicious scheme we thought.

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Fenwick, London

The main window at Fenwick is looking particularly sparkly with their Fine Jewellery installation ' For Your Soul'.  We couldn't find a link on their website which would tell us a bit more than this unless it was hidden in plain site?  But anyway, superb and gigantic installation in these gorgeous Copper tones.

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Lanvin, London

Lanvin have been producing some really interesting schemes here in London recently and this one, possibly Neo-Vanitas meets Bloom consists of both a mannequin and product in mirrored boxes.   This is quite an odd scheme in many respects although how wonderful to view such an abstract concept in a store window.  We don't really mind that it may not actually make any sense to everyone, perhaps there are links somewhere to explain it (although we doubt it) however it does challenge us and it does make us think and wonder what it all may mean (or mean nothing at all) and we like that.

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