Kenzo, Paris

We don't often hear very much about Kenzo back in London and of course the security grilles obscure the windows so much that it really is impossible to capture what they are doing.  But not here in sunny Paris.  With their No Fish, No Nothing campaign, which is essentially highlighting the potential further loss of endangered species, and a just cause it is too.  It is a surprise to see this brand shouting anything at all actually as they always seem to sit so quietly almost unnoticed, but not any more.  A stage set backdrop in an abstracted seascape with a bit of vinyl thrown in; this scheme is very simple but communicates their campaign perfectly well.

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Geurlain, Paris

This brand is rather a blast from the past don't you think?  As with a lot of these dusty old names, (e.g. Pierre Cardin, YSL, Mr. Byrite?....or Mr. Burr-i-tee as it was so affectionately renamed for those of you who remember 1980's London) this one appears to have been revived, dragged away from the Petrol station forecourt (Gas Station for our U.S. readers) and token counter; if like us you remember, 6 gallons and get some free 'wine' glasses and a free bit of cologne that would either stun a buffalo at 20 paces with a blindfold, unintentionally blister the varnish on your 70's pine furniture or burn the skin of a small child (allegedly ..!).....but no, they are out there or at least out there somewhere and screaming along the high street.  And what a noise they are making.  Great to see some enormous creativity and life being pumped into this brand and looking so damned good too.

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Colette, Paris

No visit to Paris of course would be complete without a trip to worship at the fantastic Colette along the Rue St. Honore.  Right now we can see this incredible collaboration with Smythson and The Panama Legacy in their windows while doing a little bit of star spotting (only French soap stars in this case who we don't know).  With prices at this brand not for the feint hearted (would you pay 600 Euro for an Iphone case?) but still worth a visit nonetheless.

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Chloe, Paris

This was a very tricky scheme to capture given the amount of reflective surfaces and trying our best not to be included in the images ourselves.  We could see this scheme in the distance opposite Chanel and what is so hard to appreciate here is the movement of the reflections as the passerby, well, literally walks by.  You can see in the image above flashes of Orange as someone happened to walk by just as we captured this and as they did their image was abstracted and spun around this structure.  This is so incredibly simple but of course superbly produced.

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Correge, Paris

There's nothing better than gushing over the windows in the golden triangle of luxury stores just off the Champs Elysees and of course a visit to Correge is always on our agenda just to experience their space station-like interior.  This is actually a very cheap scheme to produce, although it is beautifully done.  With their bust forms suspended in a gravitational product handling dynamic format and the use of both vertical, horizontal, and circular lines in a vinyl which has been applied to the fenestration, how could one not be drawn in?

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C&A, Paris

Who would have thought that C&A would look so creative?  The presence of this brand on the British high street is a distant memory these days but not in the rest of Europe.  As an overview, think value retailer that no one ever admitted to shopping at apart from their ski-wear.  It was a surprise to see this of course as we always remembered it as a 'duff' old brand but look at it now, all super cool.  We adored these denim covered old VW's and odd structures which look fantastic until we realised that they are plastic and printed.  But hey, from a distance they looked great and drew is in so job well done we guess?

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Joseph, London

Images Courtesy and Copyright Joseph

We rarely have the opportunity to swing by the Joseph store along Fulham Road these days although we do love what these guys do, and do so brilliantly well.  We have seen a few of these 'strands' or vertical and horizontal line-type schemes around town recently which demonstrates how the mid-range brands keep catching up so quickly to the innovators such as here but this fantastic installation in Black and White naturally is superbly produced and oozes that stunning Art gallery 'feel' which we adore. 

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Mappin & Webb, London

Images courtesy and copyright Mappin & Webb.

This is our final entry this week before we zoom off to Paris to see whats twitching across the channel. Of course we couldn't resist including this little gem (no pun intended) of a scheme at Mappin & Webb right now.  As you probably know already, collaboration is the biggest 'thing' on the high street currently and this one with the fantastic paper sculpture artist  Zoe Bradley is quite an exceptional example which really does complement and demonstrate so well the creative direction that this brand is moving in. How wonderfully refreshing too and all under the careful and creative watch of the group head of creative, the lovely Jamie Shouli.

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Issey Miyake, London

We have always adored the products at Issey Miyake as they ooze that wonderful Japanese essence of style.  The windows at their London store of course don't always scream at us, although in this case they did nudge us a little to include them.  With their architectural looking product installation using gravitational product handling dynamics the brands' simple presentation is rather understated.

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Burberry, London

We kind of like this scheme at Burberry right now although we do really, really want to love it.  We are not big old fans of motifs being used in window schemes as you probably know, and well, to be honest, ya know if we were to really, really tell it like it is then we do avoid them with a passion (we thought it would nicer to say that than 'we hate it')  The schemes saving grace however are the multitude of layers and the reveals that capture a variety of views through the window space.  We are guessing these are flowers although they could be four leafed clovers? 

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Dior, London

Have you seen the new Dior store along Conduit street yet?  This site has seen so many brands come and go, latterly Mandarina Duck with their giant Yellow man and then the super cool Layers concept fashion store.  So, here you go, the latest Dior store with their tropical plants and scaffolding with a bit of neon thrown in; strangely it actually works incredibly well in 'real life'.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on their banners on the side of the main page at www.retailstorewindows.com

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http://www.dzd.co.uk/  

http://harlequin-design.com/  

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Moschino, London

We rather like this scheme at Moschino right now.  We can hear the gasps as we type this.  Yes, we like it, there, we said it.  What do you like about we hear you ask?  OK, well, we do enjoy the pop art movement which the product here is clearly referencing and therefore the brand have installed a product-led scheme with their usual out-sized props, although in this case the quality is clearly in place.  Great fun scheme.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on their banners on the side of the main page at www.retailstorewindows.com

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http://www.dzd.co.uk/  

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Hackett in collaboration with London College of Fashion

If you happen to be either along Regent street, Jermyn street, Sloane Square, Covent Garden or just about anywhere in London where there is a Hackett store then do go and have a look at their latest installation.  In collaboration with B.A.(Hons) Fashion Visual Merchandising students at London College of Fashion the latest installation celebrates the new Rising Stars of our industry.  Each student was challenged to create a personality based on the various customer demographic of the Hackett brand and from The Thinking Man, The Artful Charmer, The Urban Gentleman...the list goes on, the students have created these absolutely brilliant personalities.  Collaborations of course are absolutely of the moment right now and this really does demonstrate the team at Hackett's avant garde thinking and fresh approach to Visual Merchandising and how this can be interpreted.  Brilliant stuff.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on their banners on the side of the main page at www.retailstorewindows.com

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http://www.dzd.co.uk/  

http://harlequin-design.com/  

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