Friday 21 March 2014

Kenzo, Paris

We don't often hear very much about Kenzo back in London and of course the security grilles obscure the windows so much that it really is impossible to capture what they are doing.  But not here in sunny Paris.  With their No Fish, No Nothing campaign, which is essentially highlighting the potential further loss of endangered species, and a just cause it is too.  It is a surprise to see this brand shouting anything at all actually as they always seem to sit so quietly almost unnoticed, but not any more.  A stage set backdrop in an abstracted seascape with a bit of vinyl thrown in; this scheme is very simple but communicates their campaign perfectly well.

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