Saturday, 20 April 2013
Friday, 19 April 2013
Forever 21, London
Hmmmmmmm............what do you think of this scheme here at Forever 21? We want to like it (although no chance of ever loving this one we're afraid) and while this 'laggard' brand is doing exactly as it should, i.e. to be at the end of the cycle of 'diffusion' and while we do recognise the trend here it really is sadly weak by comparison to most brands pitched at this level and who have followed the same trend. Are we being mean?
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Forever 21
Location: London
London, UK
Thursday, 18 April 2013
Warehouse, London
If one glances around town right now there's a good indication that Summer is on its way. From Tiffany to Topshop and across to Mulberry and Warehouse, floral 'stuff' in all of their permutations are almost covering their window spaces. This scheme here of course is particularly effective with just about everything repeated from the product itself. This is also a brave move by this mid range retailer and a good indication of the confidence they they have in their product but also so refreshing to finally see some differentiation from their competitors, don't you think?.
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Warehouse
Location: London
London, UK
Wednesday, 17 April 2013
VM and Display Show, 2013
Have you been to see the VM and Display show here in London yet? If not we thought we would share our edit and a few of our favourite bits from the show. Fantastic illuminated signage, mannequins in every finish possibly imaginable. materials, lighting and design companies are amongst the multiples of suppliers to the retail industry showing here this year. There is a fantastic vibe at the show and we've only seen part of it, so we certainly will be going back later to take another look.
Tuesday, 16 April 2013
Desigual, London
If you are looking for Sex, Fun and Love (we assume in any order for your preference) then do pop down to Desigual along Oxford Street. This cheeky little window space really does earn its 'right; on the high street and is always such incredibly good fun too. The tourists were being drawn in by the dozen; job well done then we think.
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Desigual
Location: London
London, UK
Monday, 15 April 2013
Hackett, London
If you happen to be along Regent street here in the centre of all things retail then do look out for the schemes in conjunction with RIBA (Royal Institute of British Architects). Apart from the 'RIBA' schemes, there's little else very exciting happening apart from this little corker at Hackett. We always mention how dull menswear presentations generally are around the world, so its always refreshing to look out for the fun narratives that these guys produce and deliver so superbly well, don't you think? Here in their 'apartment' style presentation, each space contains its own narrative of the various activities one would expect to find while still promoting the product. Great fun and the passing footfall are loving it.
Location: London
London, UK
Sunday, 14 April 2013
Molinard, Grasse
If you happen to be exploring the French Riviera then you must pop over to the town of Grasse. At the bargain price of just 1 Euro (we have a feeling we are being seriously mugged in London) we made the pilgrimage on the bus for one and a half hours to the centre of the perfume industry. Want to develop your own scent? then this is the place to come. Thank goodness for the Internet that were able to discover this clearly hidden place where we're sure the best brands in the world must come to develop their signature scents and clearly keep it a secret. Molinard is by far our favourite place which just like the other perfume houses oozes history dating back centuries. The whole process of perfume making can be explored here with every perfume house containing this wonderful Copper equipment which squeezes out every last bit of juice from their flowery friends. It truly is an amazing experience for sure.
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Molinard
Location: London
Grasse, France
Saturday, 13 April 2013
Louis Vuitton, Nice
During our final few days here in possibly the most wonderful part of France, we naturally have to include the brand at the forefront of creativity. We have seen this scheme in various places along the French Riviera so naturally we should include them with their fantastic spider web concept in front of which the merchandise is presented. Isn't this great fun and very simple, ticking all of the boxes beautifully.
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Louis Vuitton,
Nice
Location: London
Nice, France
Friday, 12 April 2013
Alain Figaret, Nice
We have never heard of this brand (or maybe its just one store?) before now, but clearly they care about their presentation which is refreshing. Here at Alain Figaret with their sheet music and music stands which present their more formal shirts in addition to their bust forms is simple in its format and applies all of the regular 'rules' of presentation (well, versions of at least). Perhaps the bust forms could be positioned in a rather more neutral format as their kind of maestro pose looks rather more odd than dynamic, don't you think?
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Alain Figaret,
Nice
Location: London
Nice, France
Thursday, 11 April 2013
Fashion Gallery, Nice
After what seems like days and days in bling hell (OK, well it was sunny and warm so we're not complaining) we've finally moved on to the gorgeous city of Nice. The whole of the French Riviera appears to be carved out of the coastline which simply adds to its fantastic appeal. Here at the sadly rather dated named Fashion Gallery we are in design heaven. We could very happily live in this space and spend days and days loving the amazing merchandise, particularly the vintage and antique chandeliers hanging from the space carved from the rocks. If you happen to be in Nice do go and find this amazing place just beyond the flower market. We simply came across it by chance while wondering along the tiny alley ways. The sales assistant here is so incredibly friendly too as most people are in this area of France which just makes us want to keep going back more and more for our design fix. Love it.
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Fashion Gallery,
Nice
Location: London
Nice, France
Wednesday, 10 April 2013
Hermes, Monte Carlo
Now this is an interesting scheme. We've seen a key trend across a lot of brands both back in London and in New York recently, not just in the use of laser cutting but in cut outs generally. We're drawn more and more to this brand as they really do work so hard to present cleverly and creatively when so many luxury brands appear either to have given up, have no one in control of the creative vision or just run out of ideas?
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Hermes
Location: London
Monte Carlo, Monaco
Tuesday, 9 April 2013
Gucci, Monte Carlo
Virtually next door to Valentino here in the land of tight faces so botoxed that any facial expression will have to wait and hair so bleached that it could start a fire, here we have the Gucci scheme. We actually quite liked this one when we saw it in London even if it does resemble the sexual fetish of zentai suits (is that a bad thing, probably not or de rigueur as they say in these parts?). Of course, repetition of mannequins in this format can always look good in its simplicity which is reflected in each of the windows of this particular store. Menswear looks a little dodgy (who would wear a Green suit besides a few ageing rock stars?) although women's wear is rather more interesting with its use of pattern, don't you think?
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Gucci
Location: London
Monte Carlo, Monaco
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