Tuesday 29 November 2016

Topman, London

Black and White schemes nearly always look strong and this one is no exception.  This is a difficult brand to make look great but this masculine narrative with its cartoon-like interior space looks fantastic, particularly as it highlights the colour of the merchandise so well.  We have see these kinds of Black and White schemes at brands such as Lanvin and Jean Paul Lespagnard previously although it actually looks so much better here at this brands Oxford Circus store on this scale and particularly interesting that they haven't gone down the traditional route of Christmas trees and all round bling.

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