Friday 26 June 2015

J Crew, London

Oh we do try to like this brand but it really is so bland (and over priced).  The scheme is great fun though and we do love the repetition of these lollipops which form the background although this store is the equivalent of listening to one of those instructional videos on YouTube; Gawd they are boring and flat (and yes we sometimes have to listen to those types of videos and they really do drive us to distraction).  Cu'mon guys, get some Glocalism and a smidgen of personality?  You are in the centre of culture and in an Uber cool vibe and this just looks like a whole lot of corporate blandness and we're just not buying into it.

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