We really do adore the gritty urban London feel that this brand seems to always get so right. It continually oozes the creativity that makes this amazing city so appealing to those on the outside of it and generates a kind of intangible desirability which draws 'them' in. This week at Harvey Nichols the store has a kind of cyber/robot-like fashion feel about it. Quite manic looking mannequins in a partially chromed finish and of course wearing the latest catwalk collections are strategically placed among coloured light boxes and flashing boxes with mannequins 'trapped' inside. There is something a little unhinged and disturbing about this scheme although of course no one could ever accuse them of being ordinary. We love that.
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