Thursday 11 September 2014

Gant, London

We were rather stopped in our tracks when we saw this amazing scheme.  As you have seen over the passed few days' entries, London is looking fricking amazing at the moment and this scheme at Gant is no exception.  This is another collaboration with RIBA and in this case with the selected Architects Sybarite.  The installation drew inspiration from the 'hull of a boat morphed into a sculptural form to showcase an emerging human form.'  Collaborations are absolutely hot right now and generates perhaps much needed assurance that it breathes such new life into brands who appear to become less of a slave to the brand 'look'.  You look amazing guys.  

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