|Image and video Courtesy and Copyright Ben Sherman|
We haven't looked at this brand for a while although we have remained loyal fans (honest guys) but not had much to write about them for a while. This is a superb store along Carnaby street which has been so meticulously thought through that it really is worth a visit. The brand have celebrated a whopping 50 years on the high street and this campaign highlights buttoning the top button which has been synonymous with the brand since 1963 and a 'deliberate style choice which exudes Britishness'. The brand celebrate this style decision using the model Luis Simonon in their campaign (those of you of a certain age will remember the iconic band The Clash; Louis is the son of Paul Simonon). Just watch the video below.....super cool stuff.
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