Saturday, 26 April 2014

Isabel Marant, London


This is such an interesting brand although we don't know much about it if we are honest.  We do love their 'Fine Art' approach they they usually adopt at their stores in NYC and Paris although this scheme is a little lost on us right now.  Placing an abstract prop next to merchandise and hoping everything will work has the slightest whiff of lack of care and consideration?  Arm less bust forms never work very well anyway and even worse putting one in shorts, don't you think?  At Marant, we usually find very clever and interesting schemes but this one just doesn't do it for us.


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