This is an interesting move for this brand as they've gone from using a kind of museum diorama format, moved things up a few gears, and taadahh....! entered into the digital arena. What is quite difficult to view here of course which cant really be appreciated in still images is that the background is actually moving in a slightly kaleidoscopic way. Welcome to the 21st century we'd say; also how refreshing not to show some irritating talentless moronic celebrity with peroxide blonde hair, a DJ that no-one has really heard of or someone with the surname Beckham included in the visuals. Relief.