Saturday, 2 June 2012

Guess, London

We had no idea that 'Guess' were 30 years old already.  We're not massive believers in global branding ourselves (in case you hadn't 'Guess'ed') and so are not this brands' No.1 fan, nor fans of brands like it.  Large format graphics prevail, mediocre merchandise presented badly and VM teams who just don't understand how to group mannequins who incidently are in Rootstein's Body Gossip Collection stance (unless these are very clever references to the pending Olympics - or Miss. World, but we doubt it); but then how could one from a manual sent from a far away place?  Need we suffer bad retail much longer or will brands like this become part of our now quite extensive archives of the ways we used to shop?  Discuss....

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