Monday 16 January 2012

Hackett, London

Hackett Scheme images Courtesy and Copyright Moe Krimat

How interesting is this?  2012 marks the 90th Anniversary of the first film by the genius Alfred Hitchcock.  What is particularly wonderful is Hacketts reference to this in their current Sale scheme.  What a relief not to view either large format letters spelling out the word Sale (do we really need to see this again......ever?) or large format graphics screaming 50% off.  Here we have a fantastic interpretation of Hitchcock's film 'The Birds' a Sale scheme of all things and made their own by this amazing brand.  We've been enjoying what these guys have done throughout 2011 and what a way to begin 2012.  Interestingly, Mont Blanc have also picked up on this anniversary.  We guess this illustrates how much these brands have their fingers clearly and firmly on the pulse of it all.  Please keep these incredible schemes coming guys at Hackett throughout 2012 as we absolutely LOVE them and want to keep sharing the LOVE.  You have a massive head start in 2012 and clearly leading the way - thank you.

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