We were really wowed seeing this Fendi Store at the Aria center here in Vegas. We love, what we call the 'strip tease' effect that some retailers do so well. 'Things' which are gradually revealed are always far more exciting than if we are merely presented with them - just like a strip tease, and Fendi have done this so incredibly well. With their almost completely covered windows, we are given just these small reveals to peer through. Watching the passing crowds at this mall, so many people did. As curious animals, how could we not? Beyond the reveals are tiny abstract movies playing and one with a changing coloured background (below). Great stuff, we think, don't you?