Wednesday 24 August 2011

Diesel, London

We really quite like the current scheme at Diesel.  OK well it is the usual marketing malarkey, although of course their scheme is produced to their usual high standards even though it is marketing led.  The Diesel Island promos photography is quite stunning although the campaign is a little cringe worthy for our tastes with its re-written philosophical Island laws.  For example "the best part of learning from mistakes is having made them", we are sure was once one of the hundreds of versions (possibly by Smiles), "those who never made a mistake never made a discovery" or another Island Law, "Experience only tells us how things were done in the past" was possibly taken from Santayana's misquoted "those who cannot remember the past are condemned to fulfil it".  Unfortunately it all reads a little like poor translations into 'Engrish'.   Still, the windows look great.

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