Tuesday 31 May 2011

Desigual, London

The guys at Desigual are clearly having far too much fun.  Their windows (at least at their Regent St. store, and this window in particular) ice-screams attention in between the bland stores either side of it.  Scheme after scheme here recently we have seen the unleashing their true creativity,  breaking through like a beacon of hope in this part of town.  They are, we would hope, being supported by the purse string holders of this brand and just about everyone else who thinks they need to have a say - we know how difficult it is to do these things - and what an incredible outcome this is.  This is a fun brand who obviously know who their target market are and know how to maximise an opportunity.  Fantastic guys..!

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