Sunday 10 April 2011

Mathew Williamson, London

We're always just that little bit disappointed with this store's visuals.  We don't know who does them and no-one ever contacts about what we say about them, and while we do love the thinking behind them, they just don't quite ever work?  We would have thought they would be a little more adventurous than they are considering the brand it is, although they just don't seem to get it right?  We love the hot air balloon concept, but when one sees how the ropes are attached and can be seen in full view, it really seems to kill the idea.  The lighting is rather ferocious too, whitewashing over the whole scheme.  A little bit of atmosphere would have helped at least.

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