Thursday, 24 March 2011

Daks, London

There is something strangely romantic about this installation at Daks right now with their room and getting ready to travel kind of scenario which we really do rather like - strangely.  Possibly because the colours look so delicious in this scheme that it all just works so well.  It is a little unfortunate that the use of stacked suitcases happened all through 2010 so in this instance this scheme is completely off trend (come on someone, lets get reading those 10 Commandments of Visual Merchandising 2011) however we really are trying super hard to say kind things about this brands' schemes and to like this "innovative" approach to what they do as opposed to the "laggard" brand approach of what they have actually produced.  When one has seen this kind of presentation in a value retailer, isn't this a screaming-shouting-exploding-missile-of-a-clue that you've got it all just so wrong?  If not, we'll swing by and pick up several jackets for under a tenner please?

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