Friday 31 December 2010

Converse, New York

While I'm not a huge fan of the product from this brand, I must say that their lower Manhattan store is incredibly creatively presented and absolutely communicates this brand perfectly.  With their huge wall of product placed to mark out the star spangled banner, I adore the space they have given over to this.  The opposite wall (not shown here) is covered beautifully in paintings that incorporate the architecture superbly.  All around this space, the product naturally split between male and female departments is visually brilliant.  This brand not only understands their customers but actually really likes them and works with them to create this kind of environment.  Global multiples, watch and learn (oh and keep checking out Anthropologie too to see how localised creativity works so well and creates that differentiation that we are craving)

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