Saturday, 11 December 2010

Bally, London


At Bally on Bond St. the creative team here have utilised a really great way of focusing the customers attention on smaller product by using vinyl on the glass.  I always recommend this to clients myself, particularly if one has large window spaces and small product.  Here, just a shoe has been highlighted, and yet one is still able to view inside the space without it being completely blocked.  Personally I would have implemented this on both sides of the main entrance (they only have two windows) to give a sense of balance rather than using the cross shaped boxes that they have used although they always seem to do slightly different windows in what is actually quite a small space for the size of this store.

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